An accountancy firm exclusively for creatives. The challenge was to create a brand that truly represents its customers. The3Key sought to shed the traditional image of accountants as stuffy, suit-wearing individuals carrying briefcases and sporting ties.
The resulting brand is bold, innovative, and creative. It embodies the three key fundamental aspects of the business: Systems, Structure, and Support. The logo, a stylised Venn diagram, is a striking representation of the intersection of these three pillars.
“Sy is my go-to person for anything design related. I had a brand vision, and Sy listened, challenged then delivered well above what I expected. I now believe my brand separates my business from my industry and aligns with my audience.”
Tom – The3Key, Founder